Are you curious about the fact that @glam_alidol
seemed to know Adam’s gigs, location, future opportunities and can
communicate with Adam’s clients, sponsors and local representative in
Let me give you some basic knowledge about the Asian fan culture and the role fans play in a star’s career. Chinese Adam Lambert Fans & the role they play in his promotion
There’s a new tribe in Asia and it’s not formed by geography or
bloodline. They are the Star Chasers. They are fans of celebrities,
usually performing artists such as singers, TV stars, or movie stars.
They are organized and electronically linked. Some fan groups run on
membership; has by-laws and collect monthly or annual fees. They can
mobilize in a blink of an eye, or plan a PR blitz with lengthy
preparation, costumes and props making, bus chartering, hotel booking
and crowd gathering. Most importantly, they do all this with their own
time and money. In China, some fan groups are known to arrange gigs and
pursue sponsorship for their stars, with high success rate.
Usually each star’s tribe has a leader, regional leaders/contacts,
camera personnel, social media personnel, event leader, prop persons….
In Asia, a star’s caliber depends solely on his/her market value.
Therefore, the size and mobility of star’s fan group become very vital.
Fan group takes up the responsibility to make the star visible. Most
effective way is through the exhibition of critical mass. Therefore,
airport welcome is very crucial to get the first wave of ‘the
A big group of people waiting in the airport to welcome someone is going
to be covered by print and/or TV media. In China, usually fan groups
and media are in communication with each other. Fan groups will make
sure that during star’s visit, his/her name will boil social media. Fan
groups get information of the star’s whereabouts and any public
appearance from his/her agency then show up in a group with signs and
other forms of display (even performance such as flash mod dance) to
attract attention to star. Fan groups also are called to compete with
other fan groups (cheering, screaming, signage) when their star is
performing in a concert with other stars. All these are to attract the
attention of the media, the potential sponsors and clients and show the
star’s management to trust fan groups to help them market their client.
In China, fan group usually become the go-between of star and clients.
And when an organization or sponsor is interested in using the star’s
service, they will talk with the fan group leader to get a scope of how
feasible the prospect is and also nail down the fan groups commitment to
support that event. The star’s representatives rely on them for
opportunities. The bigger the fan group can make the event, the more
money clients/sponsors are willing to pay. This cycle will also widen
the star’s popularity and visibility, especially in a new market.
First of all I am in awe at the amount of Adam goodies @glam_alidol managed to fling over the Great Fire Wall of China. (Let’s not talk about it.) Really appreciated that.
(Glam, for short) is the head, or face, of these thousand strong
Chinese Adam fans. Also as an ambassador on twitter. Because they are
official fan group, Glam is the one to contact when planning Adam gigs.
Yes, she has direct contact to Adam’s Chinese representative, media,
Adam’s client (those who invited him to attend an appearance or hold a
concert,) and potential sponsors. (Yeah, there’ll be a concert in
Shanghai in March, and they talked to her before submitting permit
Let’s look at Adam’s latest Shanghai gig. The Chinese glamberts has
people responsible for taking pictures and videos. Remember those lit
up “A” signs in the venue? Someone made them. A group was responsible
for the ordering the big vinyl banner, Trespassing batons and the cute
traffic control vests, which happened to be black with yellow stripes.
The cute flash mod dancers wearing those batons might looked like bumble
bees, yet they are just as hard working. Then there’s the physical
gathering at event to ‘create the Happening’ to attract attention. Some
fans concentrated on social media traffic, they sent Glam online
postings they found, and also post information Glam put up on Weibo into
other fansites or entertainment forum. The two Shanghai event
coordinators took care of airport trips, publish comportment guideline
and itinerary, as well as banner and Trespassing decoration placement at
venue. They also work with TV stations to apply for audience passes
and verify the individual fans for the station. They are Nikki and
Yukari, who always need two weeks to nurse their hoarse vocal chords
after Adam left. All these Adam fans come together and get a lot done,
voluntarily. They are not paid or compensated, and they are unknown to
Adam. They are not a paid membership fan group either.
There were more outrageously expensive activities from fan groups of
local artists and K-Pop fans. Glam said her group is actually much
looser compared to those.
All in all, I have to say THANK YOU CHINESE ADAM FANS! And thank you Glam, Adam’s underground agent! ☺
(Above is my own opinion and observation. Please don’t hassle any
Chinese glambert, contact me if you have a problem with it. Thank you