MATT CARTER:
...Adam Lambert getting an endorsement for a Chinese video game! We don’t really know much about the game outside of the fact that it is called “Rift: Planes of Telara,” but the significance of this commercial almost matters more than the game itself. Traditionally the only Americans to ever get endorsements of any kind in China are the biggest of the big, and this puts the singer in pretty rarified air. Not only that, but there is a reason that the likes of Leonardo DiCaprio and other A-listers do ads in Asia: they get paid a ridiculously large amount of money for it, given that China alone has over a billion potential customers. It’s hard to really think about that sort of audience living in America, but it’s huge, and this is why we see many basketball players signing with Chinese shoe companies.
Just from a business perspective alone Adam, well done.
http://cartermatt.com/51142/american-idol-notes-adam-lambert-jessica-sanchez-david-archuleta/
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